A group of Islamic superheroes will move their battle against the baddies from comic books to a US cable network this year, its Kuwaiti creator says.
The 99, based on a group of ordinary people who discover superhuman powers and are influenced by messages from the Quran, will air a 26-episode series on the US cable channel The Hub, said Naif al Mutawa, the chairman and chief executive of Teshkeel Media.
“From day one it’s a for-profit company, but it’s a double bottom-line business,” Mr al Mutawasaid. “It’s to benefit both the socialbottom line as well as the financial.”
The 99 TV show is produced through a joint venture between Teshkeel and Endemol, the Dutch production company known for its series of reality television programs such as Big Brother and Deal or No Deal.
The Hub is a new cable network, a joint venture between Discovery Channel and the toy maker Hasbro, which will start broadcasting on October 10 into 60 million US homes. The 99 is one of six original programmes on the network.
Hasbro produces toys for Transformers, Star Wars, and Marvel.
Its mission: to instil old-fashioned Islamic values in Christian, Jewish and atheist children.
The book’s creator, a Hamas supporter who had sold 40,000 albums and 12 million stickers in four months, brushed off accusations that he was inciting hatred, saying: “There is no escaping the everyday reality of the intifada.”
A mission Barack Hussein Obama clearly supports, The heroes will get together with Obama