Pepsico scraps ‘9/11 skyline’ can design

December 20, 2011

(Pepsico)”We understand from some of our consumers that a Diet Pepsi can designed and sold in the Middle East portraying the growth of active regional cities has been misinterpreted. We are sorry that some people found this design insensitive, which was never our intention as the graphics on this can were inspired by the Dubai skyline. As soon as this matter was brought to our attention in October, we immediately stopped production of the can and took action to change the design. The new can, which features an abstract design, is already in the Middle East market. All old designs will be replaced over the next few weeks.”

Another controversy was faced by Pepsico in 1990, when a limited run of “cool cans” included one design that would spell out the world “sex” if you stacked two cans on top of one another and turned them. Like with the Diet Pepsi “Urban Life” can, the offending image was much easier to see if you already knew what you were looking for.

From Bare Naked Islam via ibloga: Those Pepsi cans were manufactured in Dubai. Is the image a rendering of the Twin Towers? Evaluations on that matter have been mixed. Excerpt from Bare Naked Islam (citing this source):

So yesterday I was in the chow hall on my Forward Operating Base here in Afghanistan, and, as usual, I grabbed a diet cola to go with my meal. The Diet Pepsi served in our chow hall is not from the United States. It is manufactured in Dubai by Pepsi Arabia and says so right on the can.Yesterday, for some odd reason I looked–I mean I really LOOKED–at the subtle “clip art” on the background of the can.And I did a double take. I couldn’t believe what I was seeing… I examined the can for several minutes while my food grew cold, wondering if my eyes were deceiving me.
But there was no getting around it. To either side of the Pepsi logo, there was an image of a jet airliner over tall buildings. Looking at the image, I couldn’t help but think it alluded to 9/11.Three other soldiers were sitting with me at my table. One of the other soldiers asked what I was looking at so hard. Instead of answering, I handed him the can and said, “Look at the artwork on this can. Do you see what I see?”
He looked. His eyes grew wide. He turned the can from side to side. The other soldiers at the table looked, too. None of us said anything. The phrase “9/11″ never passed from our lips. We could LOOK at each other and understand we all saw the same thing, a “sneaky allusion to 9/11.”


The new Pepsi logo sucks

September 25, 2011

Bin Laden Loved American Products, Especially Pepsi & Coke

May 4, 2011

@Coca Cola

The two polite Pakistanis who helped Osama bin Laden hide in the shadow of their country’s army bought bulk food orders, chose major brands and equally favored Pepsi and Coke, neighbors and a local shopkeeper said.

Rashid and Akbar Khan owned the fortified residence where U.S. commandos killed bin Laden in an early morning raid May 2, and did the daily shopping in the Pashtu-language accents of Waziristan, a region on the Afghan border, said grocer Anjum Qaisar, 27, who works 150 meters from the compound. Bin Laden’s men “never came by foot, they always drove a Pajero or a little Suzuki van, and they bought enough food for 10 people,” Qaisar said in an interview yesterday.
…Bin Laden’s protectors “always bought the best brands — Nestle milk, the good-quality soaps and shampoos,” Qaisar said.

“They always paid cash, never asked for credit.” They purchased meat from a butcher nearby who stayed closed yesterday, he said.

Business Week via

Cola Goes Kosher for Passover

April 19, 2011

Atlanta, GA -If you’ve noticed Coca-Cola bottles with yellow-colored caps materialize each March and April, what you’re looking at is the result of a burgeoning market in parve soda. Most commercial sodas, with their heavy doses of corn syrup and traces of alcohol from grain, are forbidden.
Thirsty Passover observers have an Atlanta-based Orthodox rabbi, Tobias Geffen, to thank. In the 1930s, Geffen was given Coca-Cola’s famously secret list of ingredients and managed to persuade the company to create a real-sugar alternative for his congregants. “Because Coca-Cola has already been accepted by the general public in this country and Canada and because it has become an insurmountable problem to induce the great majority of Jews to refrain from partaking of this drink, I have tried earnestly to find a method of permitting its usage,” he said. Not wanting to be left out, Pepsi, Sprite, Sierra Mist and many others are now available in kosher form for Passover.

At the time, Rabbi Geffen did not know that the formula for Coca-Cola is a closely guarded trade secret; however, once Rabbi Geffen inquired, the Coca-Cola Company made a corporate decision to allow him access to the list of ingredients in Coke’s secret formula provided he swore to keep them in utter secrecy. Geffen agreed to the terms. The company did not tell Geffen the exact proportions of each ingredient, but just gave him a list of contents by name.
When Geffen was given the list of ingredients, he discovered that one of them was glycerin made from non-kosher beef tallow. Even though a laboratory chemist told Geffen that the glycerin was present in only one part per thousand (one part in 60 is dilute enough to earn kosher certification), Geffen informed the Coca-Cola Company that, since this glycerin was a planned rather than accidentally added ingredient, observant Jews could not knowingly tolerate its inclusion. Coke failed to meet Geffen’s standards.
Back at the company’s laboratories, research scientists went to work finding a substitute for tallow-based glycerin and discovered that Proctor and Gamble produced a glycerin from cottonseed and coconut oil. When they agreed to use to this new ingredient, Geffen gave his hecksher, or seal of approval, for Coke to be marketed as kosher.
Still, a second problem vexed Geffen: the formula for Coke included traces of alcohol that were a by-product of grain kernels. Since anything derived from grains is chametz, or forbidden at Passover, Coca-Cola could not be certified kosher for use at Passover even after the formula was changed to include vegetable based glycerin. Coke’s chemists experimented and found that, during the Passover season, they could substitute sweeteners produced from beet sugar and cane sugar for grain-based ones without compromising Coke’s taste. They agreed to start manufacturing Coke with the new sugars several weeks before Passover each year.
Rabbi Geffen was pleased to have performed this service for the American Jewish people and the Coca-Cola Company. In his papers, which are housed in the archives of the American Jewish Historical Society, researchers can find a teshuva (rabbinic response) that Geffen wrote which includes the following:

Pepsi Throwback

“Because Coca-Cola has already been accepted by the general public in this country and Canada and because it has become an insurmountable problem to induce the great majority of Jews to refrain from partaking of this drink, I have tried earnestly to find a method of permitting its usage. With the help of G-d I have been able to uncover a pragmatic solution in which there would be no question nor any doubt concerning the ingredients of Coca-Cola.”

Thanks to Rabbi Geffen, even the most observant Jews can feel comfortable that “things go better with Coke.”

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Posted by Noah Simon

Pepsi Throwback

March 11, 2010

Coca Cola Goes Kosher for Passover

Jewish custom states that foods with leavening in them, including corn, cannot be consumed. So rabbis supervise the Coke production line to make sure they qualify as kosher.

I saw in a supermarket a bottle of something called Pepsi Throwback – an old-style bottle of Pepsi made with cane sugar, available “a limited time only.”
It just so happens that this is the only time of the year that one can get Coke made with cane sugar – the yellow Coke caps indicate the kosher for Passover Coke, which do not use corn syrup.
Coke aficionados have known for years that the only way to get Coke made the old-fashioned way with sugar was to buy the Passover formula Coke, and they probably buy more of them than Jews do. (Mexican Coke is apparently also made with sugar.)
Pepsi seems to have noticed this trend, and it is unwilling to concede even this limited market share to Coke. So, Pepsi introduced Throwback – this is its second year – at roughly the same time that Passover Coke is in stores.
The ironic part is that Pepsi Throwback is not kosher for Passover!

Leave a Comment » | Coke, Passover, Pepsi | Permalink
Posted by Noah Simon