Audiences Fleeing MTV, Comedy Central

November 5, 2012

Two of the most prominent channels on your cable or dish system are suffering from significant audience decline.

Here’s a hint: one channel features a “news” duo who famously tilt to the left, while the other is known for foisting The Situation and Snooki on an unsuspecting public.

Comedy Central’s prime-time audience fell 19% in the four weeks through Oct. 21, while MTV’s viewership declined 32% in the same period, according to Nielsen.Signs of slight ratings erosion were evident at both channels earlier this year, but the recent numbers show a much greater decline. So far this year, Comedy Central’s average daily viewership is down 10% while MTV’s is off 18%. Nickelodeon’s audience, meanwhile, is down 23% for the year to date although the drop-off in September was narrower than in previous months….
MTV’s ratings falloff has come even before the channel loses its popular “Jersey Shore.” The reality show is in its last season and the network hasn’t developed any monster hits to replace it.

that would explain why the show is attempting more balance. It might be too little too late… and also no… not really


Obama Rejected by MTV

September 27, 2011
MTV is tuning Obama out.(Jammie Wearing Fool) President Obama’s re-election campaign wants to connect with young Americans and reached out recently to MTV for help — but the cable network turned them down, sources tell The Post.The president’s Get Out the Vote campaign, run by Buffy Wicks, concerned the high unemployment rate of the so-called millennial generation would turn them off to their candidate, asked the network of “Jersey Shore” about helping to supply them with ideas on how to deal with their, er, situation. The campaign called MTV’s internal ad agency, MTV Scratch, for assistance in mid-August, sources familiar with the conversations said. MTV Scratch, run by Ross Martin, former MTVU boss, and Anne Hubert, who was a policy adviser to Jon Corzine when he was a US senator from New Jersey, works across all the MTV Networks and helps marketers such as General Motors and Dr. Pepper understand the mind-set of young people. The re-election effort wants to reconnect with youth, which were among its most fervent supporters in 2008.“The youth initiative is having trouble with big donors and youth votes,” said a person familiar with the discussions. “They asked, ‘Can you tell us how we should be talking to them?’ ” one source noted

Lake Shore creators apologize for anti-Jewish trailer | Posted Toronto | National Post

November 13, 2010
meet Robyn Perza…
the Jew on Lake Shore.
Stereotypical Monica Lewinsky
token Jewish Whore… I get it
Sibel Atlug told the National Post: “I don’t hate Jewish people,” she said. “I actually say I hate everybody equally. I was just poking fun at it.”
Sibel Atlug told the National Post:
“I don’t hate Jewish people,” she said.
“I actually say I hate everybody equally.
I was just poking fun at it.”

The makers of a new Toronto reality TV show have apologized for a controversial online trailer in which one of the program’s characters expresses hatred for Jews, even as two former cast hopefuls allege they felt pressured to make racist and sexualized comments during the audition process.
“Our intention is to make provocative television,” said Maryam Rahimi, executive producer of Lake Shore, a reality series modelled on the successful format of MTV’s popular Jersey Shore. “On one hand, we received a lot of attention, but on the other hand it was not necessarily the kind of attention that we wanted. For the record, we are not a racist show. If we offended anyone in any way, we apologize.”
The show, which has yet to begin filming, became the centre of controversy this week when producers posted a trailer on YouTube in which one of the show’s main characters, 23-year-old Sibel Atlug, tells the audience, “I’m not racist because I hate everybody equally, especially Jewish people.”
Lake Shore will chronicle the lives of these eight twenty-something Torontontians as they live under the same roof, drink, party and sleep with each other. But instead of sharing a common ancestry like the Italian American stars of Jersey Shore, the cast of Lake Shore is multicultural, with each character labelled according to their ethnic backgrounds and who appear to play to cultural stereotypes.
Ms. Atlug joins a colourful cast of seemingly narcissistic loudmouths that includes Joey Violin (‘‘the Italian’’), Anni Mei (“the Vietnamese’’), Tommy Hollywood (“the Czech’’), Arber Dace (“the Albanian’’), Robyn Perza (“the Jew’’), Karolina Czaja (‘‘the Pole’’) and Salem Moussallam (“the Lebanese’’).

  November 12, 2010 – 6:54 pm via news.nationalpost.com