Audiences Fleeing MTV, Comedy Central

Two of the most prominent channels on your cable or dish system are suffering from significant audience decline.

Here’s a hint: one channel features a “news” duo who famously tilt to the left, while the other is known for foisting The Situation and Snooki on an unsuspecting public.

Comedy Central’s prime-time audience fell 19% in the four weeks through Oct. 21, while MTV’s viewership declined 32% in the same period, according to Nielsen.Signs of slight ratings erosion were evident at both channels earlier this year, but the recent numbers show a much greater decline. So far this year, Comedy Central’s average daily viewership is down 10% while MTV’s is off 18%. Nickelodeon’s audience, meanwhile, is down 23% for the year to date although the drop-off in September was narrower than in previous months….
MTV’s ratings falloff has come even before the channel loses its popular “Jersey Shore.” The reality show is in its last season and the network hasn’t developed any monster hits to replace it.

that would explain why the show is attempting more balance. It might be too little too late… and also no… not really

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: